Magento & SEO: The Perfect Duo

SEO and Magento eShop: the perfect duo

Search Engine Optimization with Magento shops is much, MUCH easier.

One of the biggest challenges of e-commerce is that it relies heavily on the effectiveness of the platform on which it is built. SEO (Search Engine Optimization) is a crucial part of eshop design and performance, directly related to web traffic and consequently…revenue. This is one of the (many) reasons that we choose Magento eCommerce platform for our clients!

Magento is known for providing advanced SEO solutions mainly due to its countless customization features, as well as due to the availability of resources and features that improve results in organic search. After all, Nike, Procter & Gamble and Cisco are only some of the key players that have chosen Magento commerce – They must know something!

But let’s be more specific. How can one be sure that an eshop’s platform is strong for SEO? Let’s see some of the criteria that can test an ecommerce platform’s SEO performance:

 

Fast Load Times

You don’t have to be an expert to understand that site speed matters! Speed’s significance in SEO results is no exception, and page load time is a determining ranking factor for Google. Magento platform has two “weapons” regarding fast speed: the one is that it is “born this way”. This means that it is designed to handle heavy traffic. This is actually one of the reasons why Magento is among the top three platforms of choice for the top 500 internet retail companies, according to Trellis, a digital transformation company in the USA. The other “weapon”, is that is offers numerous features & plugins that can be used to increase website speed. One example is using flat catalogs to reduce SQL queries to cached storage and merging Javascript and CSS files.

 

Short, relevant & canonical URLs

Good URL structure is essential for SEO. Short, relevant and user friendly URLs are what search engines want to see to increase your rankings. And Magento commerce can do that for you, as you are able to customize anything and use any feature and/or extension you like.  Magento also gives you the possibility to set a canonical tag on different pages (i.e include a product both in the category and product pages). By doing that, you avoid the danger of Google seeing it as “duplicate content”, and therefore risk low rankings or even penalties!

 

Engaging Content

Eshops are usually full of content, but what content is that? Is it sharable and engaging? Does it generate direct links from other sources?  The eCommerce platform you use must give you the functionality to create such content, and allow you to include third-party SEO solutions to attract more clients. Magento is an open source platform, meaning that whether you need a customized solution or a third-party solution to you can do it! Some SEO plugins for Magento to boost SEO results are already around!

 

Customized Navigation Links & H1 Tags

Being able to create your own title texts rather than leaving them to chance (some ecommerce platforms automatically generate page titles) is really important for SEO results. Magento is really flexible in this respect as it allows for multiple independent page titles.  The same goes with H1 tags as in some platforms they are automatically generated and cannot be easily changed. All marketers know that an H1 tag must be “perfect” as it is by far the most visible content for a user and it is considered a significant SEO ranking factor. Customization of H1 Tags is something that Magento allows for thus giving you the possibility to edit you tags however you choose!

 

SEO & Magento – Last Thoughts

Overall, search engine optimization in eCommerce is a heavy duty work. We think it’s fair to say that Magento is a SEO (very) friendly eCommerce platform. Its numerous resources and features lead to high rankings in organic search. Adding to that its numerous customization possibilities, Magento is considered one of the best eCommerce platforms for SEO.

ArtAbout is an eCommerce agency in Thessaloniki, Greece specializing in Magento eCommerce and offering a full range of digital marketing & advertising, including SEO. Contact us to discuss your Magento eshop needs.