ArtAbout was happy to accept Inefan’s invitation to transfer its experience from the e-commerce industry to the OKThess event on Wednesday 15th May with the title “E-commerce & Retail Management“!
During the event, Chrysopigi Vardikou and Dr.Dialechti Fotopoulou, ArtAbout’s Digital Marketing Manager and Business Development Manager respectively, presented the E-commerce Strategy 101 unit and talked about the key strategic steps necessary to create an eShop and promote it.
Athanasios-Antonios H. Leontaris, Attorney-at-Law Advisor at Ratio Legal Services, also spoke about the legal issues of e-commerce, and Elena Nikita, a key shareholder of OrganicBrands, presented the eshop Organic Brands case and described the whole process from capturing the idea of an online store until its implementation.
Both the audience and the organizers were very pleased with the presentations and discussions that took place, which mainly focused on the challenges of e-commerce and how these can be addressed.
Photo captions:
