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<\/p>\nSeveral days ago our team attended eCommerce expo presentations to learn more about current and future ecommerce dynamics . As we go through our notes again, these are some of the highlights:<\/p>\n
First things first, we participated in the \u201cMeet Magento Greece\u201d conference to keep up with upcoming Magento eCommerce trends and solutions. We were pleased to see that PWA (Progressive Web Application) was the hotest topic among Magento developers and clients. Alex Tse from Scandiweb presented their theme for Magento PWA eshop which is one of the most complete solutions at the moment. We are already working on our first PWA project so stay tuned!<\/p>\n
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[Katerina Fraidaki-Greca]<\/p>\n
The average annual spend per shopper is increasing in Europe and has reached 1464\u20ac.\u00a0In its largest part, this increase comes from North Europe where the average spend is 2046\u20ac. In South Europe, the average annual spend per person is barely 1030\u20ac.<\/p>\n
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Top eCommerce categories<\/strong> for 2018 are, according to a research from Greca, \u03a3\u0395\u03a0\u03a0\u0395, ELTRUN:<\/p>\n Hotel, Travel, eFood, Fashion, Technology, ePharmacy<\/strong><\/p>\n The omni channel effect<\/strong> is a reality merchants cannot underestimate.<\/p>\n ROPO effect (Search Online \u2013 Purchase Offline) is 70%<\/p>\n Showrooming (Search Offline, Purchase Online) is 25%<\/p>\n [Lorraine Higgings MKC communications]<\/p>\n Ireland is a market with a big gap in terms of ecommerce, so there is a big opportunity for eshops.<\/p>\n While 850.000\u20ac are spent online each hour, 650.000\u20ac leave the country. This is due to the following reasons: Only 22% of Irish firms have a website and approximately 3 out of 4 firms do not have an eshop enabled. On the other hand, 63% of Irish consumers think that businesses should have a website.<\/p>\n [Anna Pelkin, eBay Israel]<\/p>\n There are 10.000 Greek Sellers on eBay. Every 29 sec, a Greek is selling via eBay. Collectibles lead the way with 310.000 products and autoparts follow with 90.000.<\/p>\n What Greek people buy on eBay<\/strong>: Cellphones, Home & Garden<\/p>\n To build trust, sellers have to follow the general ecommerce rules in their product listings:<\/p>\n 1. Describe the product in detail<\/p>\n 2. Add multiple photos<\/p>\n 3. Have crystal clear Policy \u2013 Pricing \u2013 Shipping \u2013 Payment.<\/p>\n On the other hand, eshop owners have to take into consideration the product\u2019s nature and to not try a one-fit-all approach in their shop. With the wonderful examples of Kipling<\/strong> and Lenovo<\/strong>, Mrs. Anna Pelkin highlighted the user experience<\/strong> differences resulting from the fact that Kipling\u2019s customers want inspiration while Lenovo\u2019s customers want information.<\/p>\n The go-to-market approach Mrs. Pelkin proposed is to establish presence in one country first and then expand in other markets. But the first step is always to find the comparative edge<\/strong>.<\/p>\n <\/p>\n [Anne Tempelmeier, Hubspot]<\/p>\n Anne Tempelmeier\u2019s \u00a0presentation was the one which we have long been waiting for. She shared Hubspot\u2019s insights on \u201cwhy your customers are your best marketers\u201d.\u00a0 Every sentence was valuable, but we\u2019ll share the one that needs to be heard the most: Hubspot stopped using the traditional funnel about a year ago. Now, say that again: Hubspot stopped using the funnel. <\/strong>What about you \/ us?<\/p>\n And probably one of the most important quotes that were heard in the room was the following: \u201cYour happy customers want to help you\u201d<\/strong><\/p>\n <\/p>\n Mrs. Marsha Naidoo, COO at Mage Mojo, talked about the growing contribution of Magento Developers in the Magento Community.\u00a0 She also shared some interesting facts about Magento, its market share (a whopping 30% which accounts for 100.000 eshops) and ways to contribute to Magento community.<\/p>\n <\/p>\n Mr. Ami Verma, co-founder of Techies India Inc. gave an interesting talk about the future of the two powers, Adobe + Magento and what it holds for merchants, developers and agencies. Being an ecommerce agency using the total solution of Adobe suite + Magento we found his talk so useful.<\/p>\n <\/p>\n Mrs. Aleksandra Beyer Nunes from The Economist talked about programmatic marketing and discussed interesting ideas for out-of-home programmatic and how voice search will alter programmatic distribution. We totally agree with her statement \u201cTransparency is the new currency\u201d<\/strong>.<\/p>\n <\/p>\n The talk \u201cHow to align your content strategy with Consumer Moments of consumption\u201d, of Mr. Federico Oliveri from Social Bakers was one that our Digital Marketing Manager couldn\u2019t wait to watch! Using a case study from a well known brand in the dairy industry he showed how to leverage gamification to increase engagement and drive qualified traffic from Facebook.<\/p>\n The communication inside the team and the use of data to optimize it is a factor of success according to Mr. Oliveri.<\/p>\n <\/p>\n And let\u2019s move on.<\/p>\n <\/p>\n Demetris Stefani from Hivebreed stated the data proving that \u201cDigital is a life disruptor\u201d (maybe the biggest one). He also shared the futurist\u2019s framework for strategic planning.<\/p>\n Andraz Stalec from Redorbit talked about a common false assumption regarding online traffic. We definitely left this speech with practical tips on how to use brand stickiness reports in Analytics to improve your eshop and how to spot the 12 types of search users. The takeaways from his talk could make a difference in multibrand eshops<\/strong>. Quoting him \u201cBad assumptions lead to failure and not PPC tactics\u201d and \u201cForget Converters. Focus on the 98% that did not convert.<\/strong>\u201d<\/p>\n Luca Brighenti from B4Bind developed an interesting thought that \u201cpersonalization isn\u2019t smarter engagement. It creates silos of consumer communication\u201d<\/p>\n The two presentations of Balkan eCommerce<\/strong> managers \u00a0Hristo Radichev & Svetlozar Dimitrov were focused on the global expansion of Greek eshops and their solutions.<\/p>\n <\/p>\n We were privileged to attend two speeches of Nidhi Arya and Pavlo Kuznyetsov about Zalando, which is a case study on how to disrupt a market. Zalando is changing the relationship with fashion by focusing on the \u201csocial good\u201d aspect that consumers are increasingly aware about. And among other interesting facts, we are keeping the 500 billion dollar opportunity in circular fashion.<\/p>\n <\/p>\n All in all, we cannot but say a big thank you<\/strong> to the speakers for sharing their know-how with us!<\/p>\n Quoting Richard Stallman: Sharing knowledge is the most fundamental act of friendship.<\/p>\n","protected":false},"excerpt":{"rendered":" Several days ago our team attended eCommerce expo presentations to learn more about current and future ecommerce dynamics . As we go through our notes again, these are some of the highlights: PWA is a major trend in Magento eCommerce First things first, we participated in the \u201cMeet Magento Greece\u201d conference to keep up with…<\/p>\n","protected":false},"author":1,"featured_media":4662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[94],"tags":[137,138,97,129],"acf":[],"yoast_head":"\n<\/h1>\n
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Ecommerce dynamics in the Irish market<\/h1>\n
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eBay for Greek Sellers<\/h1>\n
Why your customers are your best marketers<\/h1>\n
![\"Sources](\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/12\/hubspot-sources-of-information-ecommerce-expo--1024x768.jpg\")
<\/p>\nMagento Community<\/h1>\n
Adobe + Magento = Power<\/h1>\n
Programmatic marketing trends<\/h1>\n
How to align your content strategy with consumers\u2019 moments of consumption<\/h1>\n
Other aspects of ecommerce marketing<\/h1>\n
The exceptional case study of Zalando<\/h1>\n