{"id":4347,"date":"2019-05-20T11:57:11","date_gmt":"2019-05-20T11:57:11","guid":{"rendered":"https:\/\/www.artabout.gr\/?p=4347"},"modified":"2021-06-11T08:50:18","modified_gmt":"2021-06-11T08:50:18","slug":"artabout-in-e-commerce-retail-management-event-okthess","status":"publish","type":"post","link":"https:\/\/www.artabout.gr\/en\/artabout-in-e-commerce-retail-management-event-okthess\/","title":{"rendered":"ArtAbout in E-commerce &#038; Retail Management event @OKThess"},"content":{"rendered":"<p>ArtAbout was happy to accept Inefan\u2019s invitation to transfer its experience from the e-commerce industry to the OKThess event on Wednesday 15th May with the title &#8220;<strong>E-commerce &amp; Retail Management<\/strong>&#8220;!<\/p>\n<p>During the event, Chrysopigi Vardikou and Dr.Dialechti Fotopoulou, ArtAbout\u2019s Digital Marketing Manager and Business Development Manager respectively, presented the <strong>E-commerce Strategy 101<\/strong> unit and talked about the key strategic steps necessary to create an eShop and promote it.<\/p>\n<p>Athanasios-Antonios H. Leontaris, Attorney-at-Law Advisor at Ratio Legal Services, also spoke about the legal issues of e-commerce, and Elena Nikita, a key shareholder of OrganicBrands, presented the eshop Organic Brands case and described the whole process from capturing the idea of \u200b\u200ban online store until its implementation.<\/p>\n<p>Both the audience and the organizers were very pleased with the presentations and discussions that took place, which mainly focused on the <strong>challenges of e-commerce<\/strong> and how these can be addressed.<\/p>\n<p><em>Photo captions<\/em>:<\/p>\n<figure id=\"attachment_4326\" aria-describedby=\"caption-attachment-4326\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-4326 size-full\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/dialechti-fotopoulou-why-a-magento-eshop.jpg\" alt=\"\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 Magento eshop.\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/dialechti-fotopoulou-why-a-magento-eshop.jpg 1000w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/dialechti-fotopoulou-why-a-magento-eshop-768x576.jpg 768w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/dialechti-fotopoulou-why-a-magento-eshop-400x300.jpg 400w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/dialechti-fotopoulou-why-a-magento-eshop-600x450.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4326\" class=\"wp-caption-text\"><em>Why<\/em><em> Magento<\/em><em>? Dr. Dialechti Fotopoulou presents the reasons why eshops should be developed in Magento Platform <\/em><\/figcaption><\/figure>\n<figure id=\"attachment_4334\" aria-describedby=\"caption-attachment-4334\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-4334 size-full\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/artabout-presenting-at-okthess.jpg\" alt=\"Dr.Dialechti Fotopoulou presenting about Magento eshops\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/artabout-presenting-at-okthess.jpg 1000w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/artabout-presenting-at-okthess-768x512.jpg 768w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/artabout-presenting-at-okthess-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4334\" class=\"wp-caption-text\"><em>What are the key features one should pay attention to when develops an eshop? Dr. Dialechti Fotopoulou presents the main 5. <\/em><\/figcaption><\/figure>\n<figure id=\"attachment_4329\" aria-describedby=\"caption-attachment-4329\" style=\"width: 1003px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-4329\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/pigi-vardikou-presenting-ecommerce-marketing-101-1024x398.jpg\" alt=\"Chrysopigi Vardikou presenting &quot;ECommerce marketing 101&quot;\" width=\"1003\" height=\"376\" \/><figcaption id=\"caption-attachment-4329\" class=\"wp-caption-text\"><em>EShop marketing and why you should NOT start with Google or Facebook but one step before, from market research.<\/em><\/figcaption><\/figure>\n<figure id=\"attachment_4328\" aria-describedby=\"caption-attachment-4328\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-4328 size-full\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/omilitries-synedriou-ecommerce-retail-management2.jpg\" alt=\"The event speakers\" width=\"1000\" height=\"751\" srcset=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/omilitries-synedriou-ecommerce-retail-management2.jpg 1000w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/omilitries-synedriou-ecommerce-retail-management2-768x577.jpg 768w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/omilitries-synedriou-ecommerce-retail-management2-400x300.jpg 400w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/omilitries-synedriou-ecommerce-retail-management2-600x451.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-4328\" class=\"wp-caption-text\"><em>The presenters of the event <\/em><\/figcaption><\/figure>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-4330 size-full\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Ecommerce-event-in-Thessaloniki-Inefan-.jpg\" alt=\"The event speakers\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Ecommerce-event-in-Thessaloniki-Inefan-.jpg 1000w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Ecommerce-event-in-Thessaloniki-Inefan--768x512.jpg 768w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Ecommerce-event-in-Thessaloniki-Inefan--600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-4327 size-full\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-presentation-ecommerce.jpg\" alt=\"Inefan 's &quot;ECommerce &amp; Retail&quot; event at OKThess-Thessaloniki\" width=\"1000\" height=\"666\" srcset=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-presentation-ecommerce.jpg 1000w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-presentation-ecommerce-768x511.jpg 768w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-presentation-ecommerce-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4341\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-team-speakers.jpg\" alt=\"Inefan's team with the speakers\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-team-speakers.jpg 1000w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-team-speakers-768x512.jpg 768w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/inefan-team-speakers-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><img loading=\"lazy\" class=\"alignnone wp-image-4325 size-full\" src=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Artabout-team-at-ecommerce-event.jpg\" alt=\"The ArtAbout team\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Artabout-team-at-ecommerce-event.jpg 1000w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Artabout-team-at-ecommerce-event-768x576.jpg 768w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Artabout-team-at-ecommerce-event-400x300.jpg 400w, https:\/\/www.artabout.gr\/wp-content\/uploads\/2019\/05\/Artabout-team-at-ecommerce-event-600x450.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ArtAbout was happy to accept Inefan\u2019s invitation to transfer its experience from the e-commerce industry to the OKThess event on Wednesday 15th May with the title &#8220;E-commerce &amp; Retail Management&#8220;! During the event, Chrysopigi Vardikou and Dr.Dialechti Fotopoulou, ArtAbout\u2019s Digital Marketing Manager and Business Development Manager respectively, presented the E-commerce Strategy 101 unit and talked&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70],"tags":[102],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ArtAbout in E-commerce &amp; Retail Management event @OKThess - ArtAbout eCommerce Agency<\/title>\n<meta name=\"description\" content=\"ArtAbout accepted Inefan\u2019s invitation to transfer its experience from the e-commerce industry to the OKThess event \u201cE-commerce &amp; Retail Management\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artabout.gr\/en\/artabout-in-e-commerce-retail-management-event-okthess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ArtAbout in E-commerce &amp; 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